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Greensboro Coliseum
The Greensboro Coliseum was the home of the Carolina Hurricanes from 1997-1999 and the long-time home of the ACC Men’s Basketball tournament and hosted the 1974 NCAA Men’s Final Four. Originally built in 1959, the arena was heavily renovated in 1993. At the time of construction, it was one of the largest arenas in the country. In addition to the main arena, it also has a 180,000 square foot special events center, a pavilion, and a 2,300 seat Auditorium. The hockey history of Greensboro actually begins in 1959, when the Greensboro Generals of the Eastern Hockey League set up shop and played until the league folded in 1973. The team jumped to the Southern Hockey League for four seasons until that league too ceased operations [January 1977].
Greensboro hockey’s modern era began with the Greensboro Monarchs of the East Coast Hockey League, who played there from 1989-90 to 1994-1995. When American Hockey League expanded southward in 1995, it invited Greensboro to join; the new team took the Monarchs nickname, but attempted to draw a more regional fan base by labeling themselves the Carolina Monarchs. When the Carolina Hurricanes announced their move from Hartford, Connecticut in 1997, they leased the Coliseum for two years while waiting for the Raleigh Entertainment and Sports Arena in Raleigh, NC to be completed. Subjected to their second major ticket price hike in three years and not willing to support a team that was destined for Raleigh, Greensboro hockey fans rarely sold the Coliseum out for the Hurricanes. In the 1998-99 season, the team actually curtained off most of the upper deck for home games in an effort to artificially create scarcity in the ticket market, force would-be attendees to purchase higher-priced tickets, and hide what national media mocked as “Green Acres” of empty seats.
Once the Raleigh Entertainment and Sports Arena (now the RBC Center) was completed and the Hurricanes moved out, the plan was that the Monarchs, who spent those two years in New Haven, Connecticut as the Beast of New Haven, would move back into the Coliseum as a Hurricanes affiliate. However, Monarchs owner Bill Black had a different idea; he briefly explored the possibility of selling shares of the Monarchs to the public. After that fell through, he exercised the option to sell the team to the Hurricanes, who promptly folded the deal, as well as the team. Rather than leave the coliseum without a hockey team for the first time in over 10 years, a new hockey team would be born, returning the city to the East Coast Hockey League.
The new team would be called the Greensboro Generals. They played in the arena until 2004, when they were terminated by the ECHL due to poor performance and lackluster support from the community. There are plans by some local investors to consider a new ECHL team in 2007-08. The Carolina Cougars of the American Basketball Association played some, but not all of their games in the Greensboro Coliseum during their tenure in North Carolina from 1969 to 1974, before moving to St. Louis and becoming the Spirits of St. Louis.
The Greensboro Coliseum has played host to many college basketball tournaments, including twenty men’s ACC tournaments, the 1974 NCAA Final Four and several Eastern Regionals, as well as other basketball events, such as college basketball, NBA basketball, high school basketball, and even the Harlem Globetrotters. The coliseum remains the home for the ACC women’s tournament, which continues to grow in fan numbers and revenue every year. It played host to the ACC men’s tournament in 2006, and will do so again in 2010, 2011, and 2013-15. The Coliseum also served as a first and second round site for the NCAA Tournament in 2006, and hosted the Greensboro Regional in the NCAA Women’s Basketball Tournament in 2007. It is the first arena to host three basketball tournaments in consecutive weeks.